Ettan Snus

Ettan Snus stands as a cornerstone of Swedish snus tradition, proudly holding the title of the oldest snus brand still in production. Created by Jacob Fredrik Ljunglöf in 1822, Ettan introduced a revolutionary production process that drastically reduced manufacturing time. With a simple recipe of tobacco, salt, and water, Ettan continues to deliver a pure and authentic snus experience, cherished by generations.

The History of Ettan Snus

Ettan’s legacy began with Jacob Fredrik Ljunglöf, who revolutionized snus production in the early 19th century. Collaborating with chemist Jacob Berzelius, he developed a pasteurization process that reduced production time from six months to just one week. This innovation set the foundation for Ettan’s enduring success.

Ljunglöf’s son, Knut, further elevated the brand, earning the nickname "The Snus King." His obsessive dedication to quality ensured Ettan maintained its position as Sweden’s most trusted snus. From its early days in cardboard boxes to today’s modern cans, Ettan remains a symbol of Swedish craftsmanship.

The Timeless Taste of Ettan Snus

Ettan’s flavor is a masterpiece of simplicity. It features a robust tobacco base enhanced by subtle hints of malt, tar, dried grass, and a delicate touch of dark chocolate. Unlike modern brands that experiment with flavors, Ettan stays true to its roots, offering a pure and refined tobacco taste.

• Malt and tar: Subtle hints that enhance the boldness of the tobacco.
• Dried grass: Adds depth and natural aroma.
• Dark chocolate: A faint yet luxurious touch.

Formats to Match Every Preference

Ettan Snus offers three distinct formats, ensuring there’s an option for every snus user:

Ettan Loose Snus

For purists, loose snus is the ultimate way to experience Ettan. It allows full control over portion size and offers a bold, unfiltered flavor. Shape your prilla and enjoy the rich taste that has remained unchanged for 200 years.

Ettan Original Portion

First introduced in 1990, Ettan Original Portion delivers the same classic taste in a convenient pre-portioned format. Slightly moist for rapid flavor release, this option is ideal for those who value simplicity and ease of use.

Ettan White Portion

Launched in 2006, Ettan White Portion is designed for a modern snus experience. With a drier surface, it minimizes drip while offering a smoother, slower release of flavor and nicotine. Perfect for those who prefer a clean and discreet option.

Balanced Nicotine

Ettan Snus provides a moderate nicotine experience, making it accessible for both seasoned users and those new to snus. Nicotine levels range from 7 mg/g in the loose format to 8.5 mg/g in original portions, ensuring a satisfying yet manageable kick.

Why Choose Ettan Snus?

Ettan is the ultimate choice for those who value tradition and quality. Unlike brands that experiment with endless flavors, Ettan focuses on delivering a pure tobacco experience, free from unnecessary ingredients. Its timeless recipe, rich history, and consistent quality make Ettan the gold standard of Swedish snus.